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More than half of college students are thinking about changing their academic or professional plans due to COVID-19 – which could mean anything from deciding to pursue a graduate degree to taking a semester off or delaying their job search.

Such research and insights are crucial to navigating times of rapid change and disruption.

Ken Wincko, Barnes & ±©·ç×ÊԴ’s Vice President of Marketing, recently spoke with Julia Raymond, global director of research at Valtech, for the . The discussion centered on students, highlighting how they’ve been impacted by the pandemic and new ways to provide enhanced academic support and retail experiences.

The conversation provides a sneak peek at upcoming studies Barnes & ±©·ç×ÊÔ´ will release in the coming weeks, including the annual Student Pulse report and research specific to COVID-19.

Mr. Wincko shares specific research findings and insights on:

• Student plans, priorities and challenges in the wake of COVID-19

• Updated safety measures and services at college stores in response to COVID-19 and evolving student needs

• Gen Z values and behaviors that guide their preferences for brands and retail experiences

• Preferred marketing channels and approaches to reach Gen Z